Five Strategies to Enhance Your Advertising Campaigns Immediately
As businesses navigate the challenges posed by the pandemic, many have been compelled to reduce their advertising expenditures and reassess their digital strategies. With financial constraints and increased competition, the need for effective advertising has become more critical than ever.
To optimize advertising spending, here are five impactful low-budget advertising strategies that businesses should consider:
Concentrate Budget on Low Funnel Strategies :
Leverage your existing customer database through remarketing initiatives. By uploading your current email lists into Google and various social media platforms, you can target web visitors over a specified timeframe with digital advertisements that communicate promotional offers, product details, and essential updates.
Utilizing Google Analytics, you can create URL-based audiences to engage individuals who have visited significant pages on your website, spent a designated amount of time browsing, triggered specific events (such as clicking a call-to-action button), or viewed a certain number of pages before exiting. These high-intent audiences are already interested in your products or services and require reminders of why they should make a purchase now.
Additionally, across various platforms, remarketing audiences can be established for these low funnel segments:
– Individuals who have liked your page or interacted with your content recently (Facebook/Instagram)
– Users who have swiped up on ads or shared/saved a lens/filter (Snapchat)
– People who have viewed or engaged with your campaign tweets (Twitter)
– Customers who have added items to their cart but did not complete the checkout process (Google Shopping)
It is advisable to fully allocate your budget to remarketing campaigns across all platforms before considering investments in higher funnel strategies.
Utilize Lookalike Audiences Prior to Expanding Reach :
Targeting lookalike audiences enables you to connect with individuals who share similar traits to your existing customer base. The effectiveness of lookalike audiences is maximized when the source audience consists of at least 1,000 high-value past purchasers or clients.
