Public Relations

Public Relations (PR) is defined as a strategic communication process designed to cultivate and sustain favorable relationships between an organization and its essential stakeholders, which include customers, employees, investors, the media, and the general public. The primary objective of PR is to influence and manage the perception of a brand, organization, or individual, ensuring that its messaging is consistent with its core values, objectives, and the expectations of its audience.

Unlike advertising, which focuses on direct promotion, PR emphasizes the importance of shaping public opinion and enhancing brand reputation through credible and trustworthy channels. This is often achieved by securing media coverage or producing content that resonates with the target audience.